Warner Music Philippines GLOPM Campaign
Branding & Visual Identity
Global Pinoy Music (GLOPM) is a collaborative movement launched by Warner Music Philippines to strengthen its global effort to promote Filipino music. It aims to showcase Filipino talents internationally while creating opportunities for them to team up with other artists around the world. Through GLOPM, Pinoy musicians will be paired with Filipino-Global producers, making it possible for local and international musicians to learn from each other and create music that will resonate with Filipinos across the globe.
GLOPM is a movement.
From Warner: GLOPM is today's definition of Filipino global sound: relevant, astute and industry-leading. It is a testament to Warner Music's mission to spot, nurture and grow artists.
The Challenge
The task was to create a key visual that captures the essence of the Filipino culture while being relevant to the new generation of listeners.
Objective
White Brick’s goal was to create visuals that had elements that were familiar to Filipinos in the diaspora,
Process
Working with brands that have a clear vision of what they want makes the process easier. We started with gathering photos and references based on the brief provided. The direction was to make it look hip to appeal to the young audience, and clean to show the brand’s seriousness in serving high quality products.
To embody the image of Big Poppa, we illustrated a character that resembles an Aussie surfer, but clearly one that is left in the kitchen. He tries to lick traces of the signature sauce with his cheeks all puffed up, which indicates how he’s just devoured a whole sanga in just one bite. He wears a hat that resembles a burger bun to cap his identity as Big Poppa.
The visual identity system was made in a way that was flexible enough to be used in different ways: merchandising, marketing, social media, and print. There is a main stacked logo used mainly for corporate identity such as in business cards and letterheads. There is an emblem which can be used for signages, or in-store merchandise. The icon and logo type can also be used for marketing and merchandising purposes.
Aside from Big Poppa, 2 more characters, Big CHX and Egg P., make the brand more dynamic. These characters symbolize the products that make Big Poppa’s Deli unique (chicken sangas and eggplant sanga). This also opens an opportunity for more characters to be made as the brand also expands.
The patterns are created in such a way that can be used in various applications, whether independently or mixed.
Here are some visual identity applications.
Team
Julius Advincula
Giann Alipar
Stephanie Tudtud
Alexa Crisostomo
Shari Llamis